Attention Span Of a Rodent

It all actually started with "How can a common joe feel empowered?" and "Selling Progress to this generation". Generation is mentioned here, not to address any specific age group. Its everyone who is by far living in the same time and year.

This generation has a very bad attention disorder (should I include me?..Anyhow thats not the point)

Lets consider, Mumbai attacks (2008) that took place recently for instance. The good part was media covered that the people of Mumbai were able to go ahead with their regular life the very next day of the attack. But, on further thought, Does it not look like that people forget everything instantaneously. (Am not arguing here whether that was the right thing..)

People do crib about lot of things /politics / infrastructure and do not do any further on the same and just go ahead with their life...

So..Why do people now, have an attention span of a rodent? Does he not bother? Or Does he quit bothering?

When some common joe tries to do something about solving the issues, which may for example be doing his best contribution in terms of money or service, approaching a collector or minister, the latter is more interested in clicking a picture with him rather than using him for any efficient purpose.. Let go the common man, this does happen to celebrities too. hahah...

How can he be empowered? Leaders of this generation (not the politicians, not the administrative function, but the education institutions and sensible media group) should shove this into the common man's throat by increasing his attention span...